Swizzels has introduced Swizzels Sweet Selection, a new selection box designed to help retailers capitalise on the gifting opportunity in the confectionery category this festive season.
Priced at £3 RRP, the 200g box contains a range of Swizzels' most iconic sweets, including Double Dip, Giant Love Hearts, Parma Violets, Squashies and Refreshers.
Festive range expansion
Swizzels Sweet Selection joins the company's festive offering, which also includes its advent calendar. The calendar features 24 days of Swizzels favourites and has been created with nostalgia in mind.
Available in cases of six, the 220g calendar has an RRP of £6 and introduces the magical world of Sweetville, adding an interactive element for families and boosting on-shelf appeal.
Party season and promotions
To appeal to shoppers stocking up for party season, Swizzels Sweet Shop Favourites tub and variety packs – Luscious Lollies, Curious Chews and Scrumptious Sweets – are also described by the brand as a must-stock.
The sweet maker's on-pack offer with 'Day Out With The Kids' runs until the end of December, offering families discounts on festive events and experiences across the UK.
Clare Newton, trade & shopper marketing manager at Swizzels, said: "The Sweet Selection Box adds something fresh to retailers' festive offerings – an affordable, standout stocking filler and gift for friends, family, teachers, Secret Santa and more. Alongside our tubs and variety packs, our seasonal line-up means retailers don't need to worry about leftover stock as the products are versatile for gifting and sharing all year round."
"Tapping into nostalgia, demand for chocolate alternatives and the growing gifting opportunity in the confectionery category, our festive range is a must-stock for fun festive displays, boosting seasonal sales and supporting all of the shopper missions in the countdown to Christmas."
