Swizzels has introduced Spooky Eyeball Double Lollies to its seasonal line-up ahead of Halloween, anticipating scaled-up celebrations and heightened demand. The 130g shareable packs give a Swizzels classic a spooky makeover, with fruit-flavoured compressed powder lollipops packaged as eyeballs.
Pricing and Shelf Appeal
With an RRP of £1.25, the product is designed to stand out on shelves and offer retailers something new for seasonal displays. Swizzels Sweet Shop Favourites (650g), Party Mix (785g) and Sweet Treats (600g) tubs include a wide variety of options, and the sweet maker said their year-round appeal means leftover stock can be used over Christmas and beyond.
Swizzels' vegan-friendly variety bags cater to different dietary requirements while offering an RRP of £1.25. The on-pack offer with 'Day Out With the Kids' is another reason shoppers might choose a variety pack, with the purchase of Luscious Lollies (132g), Curious Chews (135g) and Scrumptious Sweets (134g) unlocking exclusive discounts on Halloween events and experiences.
Completing the Halloween Range
Swizzels' latest launch, Atomix, is described as an affordable treat to elevate at-home celebrations. Completing the Halloween offering are themed sharing packs: Monster Treats (440g), Mummy Mix (340g) and Trick or Treat Lolly Mix (330g). Ideal for spooky in-store displays, the packs are full of fan favourites, including Love Hearts, Refreshers, Drumstick Lollies and Fizzers.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “Halloween is a key occasion in the confectionery calendar and one of our busiest sales periods of the year as people stock up in preparation for parties, trick-or-treaters or at-home celebrations.
“We’d expect people to make more of the occasion this year, with Halloween falling on a Saturday and retailers should ensure they have a versatile and diverse seasonal range to appeal to different shopper missions.
“With our variety packs, sharing tubs and themed products, the Swizzels line-up supports retailers in meeting demand for sweet treats that perform on affordability, quality and choice, the top three priorities for consumers.
“With research showing that over half of shoppers only prepare for Halloween the week before, ensuring good last-minute availability will be key to maximising sales.”
