Sephora opened its first Scottish store in Edinburgh's St James Quarter on Thursday, July 9, 2026, drawing massive queues from early morning. Customers who make any purchase between Thursday and Sunday will receive a Beauty Bonus Card, offering a chance to win prizes including goody bags, Sephora merchandise, complimentary beauty services, exclusive products, and discounts.
What's Inside the £300 Goody Bag
Edinburgh Live obtained one of the coveted goody bags, revealing 16 products worth approximately £300. The bag includes a Flat Lay Co London Parachute Drawstring Makeup Bag (£27.99), Huda Beauty Baby Bake (£20), Maria Nila Smoothing Treatment (£24.50), Inde Wild Champi Slick Stick (£19), Sephora Gloss Balm (£9.99), Milk Makeup Cooling Water Jelly Tint (£23), Medik8 Liquid Rehydration Serum (£45), Laneige Juice Pop Box Lip Tint (£20), Paula's Choice Liquid Exfoliant (£35), Caudalie Resveratrol Lift Instant Firming Retinol Alternative Serum (£52), and Color Wow Pop & Lock (£22.50).
Opening Day Excitement
Queues formed from around 8am ahead of the 10am ribbon cutting, with some shoppers arriving as early as 4:30am, as seen on TikTok. Sarah Boyd, Managing Director of Sephora UK, said: "Scotland has been one of the most requested locations from our community, so opening our first Scottish store is an incredibly exciting milestone for Sephora UK. Edinburgh is a city with an amazing beauty community, incredible creativity and visitors from all over the world, making it the perfect place to continue our UK expansion."
Weekend Events and Glasgow Store
Over the weekend, Sephora will host exclusive events, entertainment, and freebies. Anne Ledgerwood, Estate Director for St James Quarter, commented: "The opening of Sephora's first-ever Scottish store is a landmark moment for both the brand and St James Quarter." A second Sephora store is set to open in Glasgow's Silverburn on August 13, 2026.
