Sainsbury's has introduced a major change to its Nectar loyalty card, offering discounts on 300 products in a move that mirrors Tesco's Clubcard prices. The new 'Nectar Prices' scheme, already available in-store and online, aims to help customers save money on their weekly shop.
Discounts range from 15% to 60% on a variety of items, including household supplies, sweets, soft drinks, pet food, and branded products such as Fairy Liquid, Heinz Tomato Ketchup, and Pampers nappies. For example, Nescafe Gold Blend and Ariel All-in-1 pods are reduced by nearly half, while Heinz Baked Beans are a third cheaper.
To access the deals, Nectar card holders simply swipe their card or app at the checkout. Customers can also link their Sainsbury's accounts online to unlock the reduced prices. Products are marked with promotional labels in stores for easy identification.
Sainsbury's chief executive Simon Roberts said: 'We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury's. There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer.'
