Saffron Walden: The UK's Best High Street Town Celebrated by Jamie Oliver
Nestled in the heart of Essex, Saffron Walden presents a scene straight from a fairy tale, with its cobbled streets, Tudor buildings, and colourful timber-framed houses. This historic market town was crowned the best place to live in the UK by The Sunday Times in March 2025, topping a shortlist of 72 locations. Judges praised its schools, transport, broadband speeds, mobile signals, access to green spaces, and the exceptional quality of its high street.
A Thriving High Street Defying National Trends
In stark contrast to the dwindling high streets found across much of the country, Saffron Walden's town centre is a vibrant hub of activity. It is estimated to be home to over 200 independent shops, cafés, and restaurants, creating a bustling atmosphere that draws visitors and locals alike. The town's twice-weekly market, a tradition dating back to 1141, adds to its charm and economic vitality. In 2024, experts from Cheffins estate agents further recognised the high street as one of Britain's top 32.
Jamie Oliver's Heartfelt Endorsement
Celebrity chef Jamie Oliver is a fervent admirer of Saffron Walden, frequently visiting the market with his son, River. He has spoken glowingly of the community spirit and the variety of produce available, describing the market as a Saturday morning highlight for his family. Oliver has called Saffron Walden "an absolute treasure trove of artisan suppliers" and emphasised its role in connecting with the local community, stating it supports "the best of the best."
Local Voices and Beloved Businesses
Long-term resident Felicity Norton, who has lived in the town for over 35 years, attests to its enduring charm, noting it remains a "lovely, quiet little town" despite changes over the years. The town's sense of place is deeply rooted in its history, from the grand Audley End House and Gardens to the peaceful Bridge End Garden, a beautifully restored Victorian space.
Locals highlight beloved independent retailers such as Between the Lines, Harts Bookshop, Talents gift shop, and various clothing boutiques. Organic coffee shops like Esquires and Chater's—a bakery, restaurant, and café with its own on-site distillery—are popular spots to linger. Chater's is particularly noted for its bold, seasonal cooking using local ingredients and is a frequent haunt for Jamie Oliver.
Innovative Ventures and Community Spirit
Neon Leo, a rental and pre-loved fashion store founded by Mandy Weetch and Abigail North in 2023, exemplifies the town's innovative spirit. Located on Market Row, the shop promotes "fashionism," encouraging confidence and self-expression through fashion. The owners praise Saffron Walden's collaborative atmosphere, where independent businesses actively support one another, and note Oliver's regular weekend visits to support local traders.
Burtons Butchers, a family-run shop established in 1984, is another local favourite, serving premium meats to customers across East Anglia. Manager Andrew Northrop describes the great energy and enthusiasm on market days, with locals keen to support the town. Jamie Oliver is a regular customer, often shopping there with his family.
A Town Steeped in History and Natural Beauty
Saffron Walden's roots stretch back to the Neolithic period, evolving through Roman, Anglo-Saxon, and Norman settlements before flourishing as a medieval market centre. Its distinctive name derives from the saffron industry of the 15th and 16th centuries. Today, the town continues to attract a mix of independent retailers and well-known names like Holland & Barrett, maintaining its appeal despite national challenges facing high streets.
With its historic buildings, thriving independent scene, and strong community ethos, Saffron Walden stands as a testament to what a British market town can achieve, earning its accolades and the admiration of residents and celebrities alike.
