Primark is offering a £4 primer that is a whopping £26 cheaper than the luxury Huda Beauty Easy Blur Silicone-Free Smoothing Primer, and beauty enthusiasts are thrilled. TikTok user Alicia Land, posting as @alicialydialand, shared that the Primark version is nearly identical to the £30 Huda Beauty product.
What Makes the Primark Primer a Great Dupe?
The Huda Beauty primer is described as a "jelly-like" formula that "blends clear upon application for an airbrushed, soft focus finish that mattifies skin and keeps makeup fresh." Alicia Land claims the Primark version offers the same benefits: "This blur primer is exactly the same as the Huda Beauty Easy Blur Primer, but for just £4," she said. "If you have big pores, you will absolutely love this as it smooths the skin so well."
The Primark website states the primer "prep and smooth your face with this blurring facial primer, enriched with Vitamin E." A commenter on Alicia's video noted that Primark's "blur range is amazing," recommending it for the affordable price point.
More Affordable Alternatives from Primark
Alicia also highlighted other budget-friendly dupes in her video. She pointed out a £3 alternative to Maybelline's Grippy Serum primer, which costs £10.99. Additionally, Primark offers a £3.50 alternative to the Nars pot concealer, which retails for £30.
For foundation lovers, Primark has a £4 version similar to Huda Beauty's Easy Blur Natural Airbrush Foundation at £32. Alicia said it looks "flawless on the skin." For lips, she recommended Primark's Glossy Lip Stain for £3, claiming they are "so much better than the NYX Lip IV ones," which are £10.99, adding the Primark ones are "a lot more pigmented."
Savvy Shopping Tips
While these dupes offer significant savings, shoppers are advised to do their own research before purchasing, as individual preferences may vary. The trend of affordable beauty products from brands like Primark and Collection Cosmetics means that high-quality makeup is now accessible to everyone, not just the wealthy.
