Primark has once again proven its status as the high street's go-to for affordable style, sending shoppers into a frenzy with a new running jacket that costs a fraction of typical prices.
The Viral Sensation
The buzz began when shopper Rebecca Hanneman, posting on TikTok as @Rebeccahanneman, showcased the black version of the jacket. In a video that quickly amassed over 170,000 views and 5,000 likes, she declared she was "running to Primark asap to get this running jacket in every colour possible." She emphatically stated it was "£16 well spent," questioning who said you need to spend £50 or more on a windbreaker and praising the item's surprisingly good quality.
Product Details and Shopper Frenzy
The item in question appears to be Primark's Lightweight Running Jacket, listed at £18 online but reportedly found in-store for £16. It comes in black, yellow, and pink. The jacket features a practical foldaway hood, a kangaroo pocket, a high neckline, and full-length sleeves, designed for unpredictable weather during runs or workouts.
The social media reaction was swift and enthusiastic. One fan commented, "Yes!!!! I’ve just got it in pink! So good for the price." Another shopper who purchased the yellow version agreed it was "sooo good." Others described it as "lush" and expressed regret for not buying it, while some, like Rebecca, confirmed it kept them warm and praised the lightweight fabric.
More Budget-Friendly Activewear
Primark's winning streak in affordable activewear doesn't stop there. The retailer also offers a Buttery Soft Performance Jacket in teal, beige, burgundy, and chocolate. For a complete gym look, shoppers can pair it with matching Buttery Soft Gym Leggings for just £12.
This latest viral hit reinforces Primark's reputation for delivering luxury looks on a budget, prompting customers to flock to stores or use the click-and-collect service to snap up the must-have jacket before it sells out.
