UFC star Paddy Pimblett has joined forces with a beer with a difference - one packed with vitamins while lacking in calories.
Pimblett, who is on course to challenge for the UFC lightweight title next year, has joined British beer brand ROLEY'S as a shareholder and global strategic partner. The brand's proprietary fermentation process adds up to 400 times more naturally occurring B-Vitamins and reduces calories by up to 35.8 per cent compared to rival pints.
Pimblett on the partnership
Pimblett will be at the forefront of ROLEY'S expansion across his home city of Liverpool. He told Mirror Fighting: "Compared to other beers, it's a healthy beer brand. Other beers have got twice as many calories in it so you could call it a healthy beer brand. It suits me; I've tasted it and I like it."
"Obviously, it being low calorie and me being a sportsman, it helps a lot. As I say, it tastes good, it's good for you compared to other beers, and it also doesn't really give you a hangover, which is even better."
Expansion plans
Pimblett added: "Liverpool is my home, so bringing ROLEY'S into the city and seeing how far we can take it is really exciting. I've had loads of opportunities to invest in different things, but ROLEY'S stood out to me because we love a good beer in Liverpool and across the UK. The most important thing for me is that it tastes good, and that I can enjoy a beer without having to compromise on my fitness and training, so it was a no-brainer for me to get involved."
"Now I've got my face attached to it, I want to get out there and show people how good it is. We want to get ROLEY'S into as many pubs and bars across Liverpool as possible, get people trying it and make it the beer everyone's talking about. I know how big this can be, not just here in Liverpool but everywhere. Let's take over Liverpool first - then next stop, the world!"
Fighting future
Pimblett is currently out of camp having destroyed Benoit Saint-Denis in July to rebound from his first UFC defeat. Pimblett was outpointed by Justin Gaethje in January with the American going on to stop Ilia Topuria at the White House in June. Pimblett expects to return next year and is desperate to face long-time rival Topuria.
"I respect him, he's a very good fighter, but he's never fought anyone like me," Pimblett said. "I'm too big and too long for him, and I'll show him that when I fight him, when I beat him up. I don't think he'll ever be the same when he comes back. I lost my first fight when I was 18, and I had to build myself back up, and then I had to do it again when I was 22, 23. He's never lost before, and he's about 27, so his whole aura was 'I'm unbeatable' and this and that. Now he's been beat, that's in his head, and I'll prove that if I end up fighting him next."
