Next's £52 'Cottage' Cardigan: The Perfect Claudia Winkleman-Inspired Winter Knit
Next's £52 cardigan praised as 'really warm' winter staple

The enduring style legacy of BBC's The Traitors continues to influence winter wardrobes, with host Claudia Winkleman's signature country-chic look inspiring a new must-have knit. High street giant Next has launched a cardigan that looks straight from Claudia's on-screen wardrobe, and early buyers are already praising it for being 'really warm'.

A Whimsical Winter Essential

Priced at £52, the Berry Pink House Knit Cottage Cardigan is a new arrival for the season. It perfectly captures the whimsical, countryside aesthetic that Winkleman and her stylist Sinead McKeefry have popularised. The design features a deep berry pink colour with a contrasting pink trim and an adorable patchwork print on the front depicting cottages, flowers, and birds.

Despite its nostalgic theme, the cardigan avoids a frumpy feel thanks to modern details like a full-length metal zip and a sophisticated high neckline that provides extra warmth. The fit is intentionally relaxed and oversized, making it ideal for layering over leggings or skinny jeans paired with chunky boots.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Claudia's Print-Led Influence

Claudia Winkleman's own fashion choices on the hit show have consistently embraced playful prints, most recently a duck-print Burberry jumper. This has sparked a trend for statement knitwear beyond the high street. For instance, Anthropologie offers a longline cardigan with a discreet dog motif on the back for £135, while Abercrombie & Fitch has a western-style cardigan featuring horses, currently half price at £32.50.

However, Next's offering provides a more accessible entry point into this trend. As a brand new launch, the cardigan is currently in stock in all sizes, from extra small to 2XL.

Shoppers Give Early Verdict

Although the product has only garnered a handful of reviews so far, the feedback is overwhelmingly positive and offers practical insight. One satisfied customer simply stated: “I’m so pleased I bought this cardigan. I love it.”

Another reviewer provided crucial detail on its functionality, confirming: “Got this a couple of weeks ago it’s really warm and holds its shape well.” This combination of style, cosiness, and shape retention makes it a strong contender for a winter wardrobe staple, proving that the 'Traitors effect' on fashion is both powerful and practical.

Pickt after-article banner — collaborative shopping lists app with family illustration