FatFace vs M&S: The £6m Courtroom Battle Over 'Iconic' Breton Stripes
M&S sues FatFace for £6m over Breton stripe design copyright

In a dramatic legal clash that could reshape the landscape of British fashion retail, High Street titan Marks & Spencer has launched a £6 million lawsuit against rival retailer FatFace. The dispute centres on one of fashion's most timeless designs: the classic Breton stripe top.

The case, filed in the High Court, alleges that FatFace's signature striped tops infringe upon M&S's registered design rights. This isn't merely about similar-looking jumpers; it's a battle over the very definition of what constitutes protectable design in the fast-paced world of fashion retail.

The Heart of the Matter: Defining 'Individual Character'

At the core of this legal showdown lies a crucial question: does M&S's particular interpretation of the Breton stripe possess enough "individual character" to warrant copyright protection? The retailer claims its specific design—from the precise width of the stripes to their exact spacing—creates a distinctive overall impression that consumers immediately associate with their brand.

FatFace, meanwhile, is mounting a robust defence. The company argues that the Breton stripe is essentially a generic design that has been part of the fashion lexicon for over a century. Originally worn by French navy sailors in the 19th century, the pattern has been reinterpreted by countless designers and retailers over decades.

A Precedent-Setting Battle

Legal experts are watching this case closely, as its outcome could establish significant precedents for how design rights are interpreted within the UK fashion industry. A victory for M&S might encourage more retailers to pursue similar claims against competitors selling variations of classic designs.

Conversely, a win for FatFace could reinforce the notion that certain traditional patterns have become so ubiquitous that they essentially belong to the public domain, beyond the protection of copyright law.

What This Means for Consumers and Retailers

The implications extend far beyond these two companies. Should M&S prevail, consumers might see:

  • Reduced availability of affordable interpretations of classic designs
  • Potential price increases on basic patterned garments
  • A more cautious approach from retailers regarding traditional patterns

For the retail industry, the case highlights the increasingly aggressive protection of design assets in an increasingly competitive market. As physical retail faces unprecedented challenges, established players are becoming more vigilant in defending what they see as their unique intellectual property.

The courtroom battle continues, with both sides preparing for what could be a lengthy and costly legal process. The final decision may ultimately determine how much ownership a retailer can claim over patterns that have become wardrobe staples for millions of Britons.