An M&S regular said they were left 'speechless' after spotting the price of a bag of crisps in the supermarket's new 'only...ingredients' range. The shopper, who usually shops at M&S, said the £3.90 cost of the Avocado Oil Crisps with Mediterranean Sea Salt seemed excessive for a seemingly ordinary snack.
The crisps, sold in a 125g bag, are part of M&S's transparent food collection that highlights the number of ingredients in each product. According to the product description, the crisps are 'crafted with just three ingredients' and are 'crisped to perfection in avocado oil and sprinkled with fine sea salt from the salt flats of Alicante.'
The shopper compared the price with a 150g bag of Walkers Ready Salted crisps from Sainsbury's, which costs £1.50. They noted that Walkers crisps contain a longer list of ingredients, which likely makes them cheaper to mass-produce.
Despite initial reservations, the shopper decided to try the crisps and was pleasantly surprised by the flavour, texture and crunch. They said the crisps had 'just the right amount of saltiness' and that a single bag lasted a while when shared among their household.
However, they remain unconvinced that the crisps are worth nearly £4. While appreciating knowing exactly what they are eating, they struggle to justify the cost and would only buy them again as an occasional treat or if they were on sale.
