M&S Unveils BODY: Its Largest Ever Lingerie Collection with Transformative Shapewear
Marks & Spencer has today launched its most extensive lingerie range to date, a groundbreaking 300-piece collection named BODY that directly challenges competitors like Kim Kardashian's SKIMS. The launch marks a significant move for the high street retailer, introducing seamless, sculpting, and confidence-boosting pieces designed to prioritise comfort without sacrificing style.
A Focus on Comfort and Confidence
The BODY range is built around a core philosophy: "underwear should be on the body, not on the mind." To simplify the shopping experience and reduce stress, the collection is divided into four clear categories. This structured approach aims to help customers easily find lingerie that meets their needs, moving away from uncomfortable, restrictive styles of the past.
Charlotte Davies, Director of Lingerie at M&S, emphasised the brand's commitment, stating, "Lingerie is in our DNA, and we are raising the bar once again with the launch of our new BODY range of smoothing lingerie. Supported by 100 years of lingerie expertise, the collection brings together stylish silhouettes, immaculate fabrics and innovative features and benefits. Every detail is considered, every finish is precise and every fit is flawless."
The Four Categories of the BODY Range
The collection is meticulously organised into distinct segments, each targeting specific consumer desires:
- Body Invisibles: This category features ultra-stretch technology and smoothing properties, specifically designed to eliminate visible panty lines (VPLs) and provide a seamless look under clothing.
- Body Sculpt: Aimed at lifting and sculpting key areas, these pieces incorporate advanced cooling technology to enhance comfort while delivering firm control and shaping.
- Body Soft: True to its name, this line offers buttery smooth fabrics that promise all-day comfort without compromising on aesthetic appeal, ensuring lingerie feels as good as it looks.
- Body Lace: Moving beyond scratchy, constrictive lace, M&S introduces barely-there lace that smooths and shapes, providing a delicate yet functional option for everyday wear.
Driven by Customer Insights
M&S's launch is backed by robust customer research, revealing key priorities among women. The data shows that 99% of women prioritise comfort in their lingerie, while 89% seek pieces that boost confidence. Additionally, 68% reported eagerly removing their bras at the end of the day, and 45% believe stylish underwear should not come with a higher price tag.
These insights have guided the development of BODY, positioning M&S as a destination for high-quality, comfortable, and stylish lingerie that rivals premium brands like SKIMS but at more accessible price points. Top picks from the range include the Body Soft™ Smoothing T-Shirt Body at £25, the Body Invisibles™ Non Wired Strapless Bra for £22, the Body Sculpt Firm Control Seamless All In One priced at £28, and the Body Lace Wired Minimiser Bra (C-H) available for £22.
A Competitive Edge in the Market
By launching BODY, M&S not only expands its lingerie offerings but also strengthens its position against competitors. The range's emphasis on transformative shapewear and essentials addresses a growing demand for underwear that combines functionality with fashion. As consumers increasingly seek value without compromising on quality, M&S's new collection could reshape expectations in the lingerie market, offering an alternative to higher-priced options while maintaining a focus on innovation and customer-centric design.
