Fish fingers are a staple in many British households, but a recent taste test comparing supermarket own-brand versions against the classic Birds Eye has revealed a clear winner: M&S, scoring 5/5, while Sainsbury's lagged behind at 2/5.
Testing Methodology
All fish fingers were cooked for 12-14 minutes at 200 degrees Celsius in the oven to ensure a fair comparison. The test assessed taste, texture, and value for money across five brands: Asda, M&S, Sainsbury's, Birds Eye, and Tesco.
Asda Fish Fingers (£1.12)
The standard orange-coloured breadcrumbs were crispy and crumbly, but the taste was described as very simple. The fish flavour was not strong enough for the tester, though the texture was melt-in-your-mouth once past the batter. Score: 3/5.
M&S Fish Fingers (£2.50)
M&S delivered a top-tier fish finger with a stronger, chewier taste that felt like eating real protein. The batter was crispy and thinner than Asda's. The tester noted they would buy these again, despite the higher price. Score: 5/5.
Sainsbury's Fish Fingers (80p)
These were notably thinner, with a higher breadcrumb-to-fish ratio. Taste was similar to Asda's but lacked a pleasant texture—neither melt-in-the-mouth nor chewy. The tester suggested grilling might improve results. Score: 2/5.
Birds Eye Fish Fingers (£2.10)
Birds Eye offered delicious, chewy, and tasty fish fingers with a crispier, less crumbly batter. The tester noted they are a trusted option but still preferred M&S. Score: 4/5.
Tesco Fish Fingers (£1.15)
Tesco provided a great cheaper alternative with creamy, subtle fish flavour and a melt-in-the-mouth texture. However, they were mushier and less crispy, sticking to the tray. Score: 4/5.
