A blind taste test of 29 supermarket Easter eggs has found that the quality of Easter chocolate is notably worse than chocolate sold at other times of the year. The test, conducted by a group of six adults and one three-year-old, scored each egg on taste and texture, with the child providing enthusiastic but non-judgmental consumption.
The top-ranked egg was the Ferrero Collection Chocolate Wafer Egg, priced at $9.30 for 100g. Reviewers praised its wafer, whole-hazelnut centre, ganache, and overall chocolate quality, noting it was made with integrity. The egg is also available at Aldi for nearly $3 less than at major supermarket duopolies.
Second place went to Koko Black Milk Little Eggs, costing $19.99 for 150g. One reviewer described it as 'the first actually chocolate egg', with 34% cocoa solids. However, despite its high score, no one voted it their favourite, likening it to enjoying jazz at a dinner party.
The Hugos Hazelnut Cream Mini Eggs from Aldi, priced at $4.49 for 100g, were noted as one of the few eggs where the chocolate quality did not matter, as it was classified more as cereal candy. The test also revealed that Easter eggs cost on average 13% more by weight than regular chocolate blocks from the same brands.
The overall conclusion was that Easter chocolate quality has declined, with many eggs being unrecognisable as chocolate. The tester expressed hope that delicious chocolate still exists in foil wrappers, but the experience left him glad the ordeal was over.
