Marks & Spencer has invested over £30 million to reduce prices on more than 65 food products, including eggs, salmon, chips, and ketchup. The cuts apply to its Remarksable Value range and Dropped & Locked selection, aiming to offer competitive prices without compromising quality.
The retailer emphasised that its value range is not about selling lower-quality 'entry tier' food, taking a dig at competitors. The move comes as households face a cost-of-living crisis, with food price inflation being a major concern for many families.
Among the reduced items are single salmon fillets dropping from £3.50 to £2.75, and lactose-free milk falling from £1.90 to £1.35 per litre. M&S also cut prices on coleslaw and frozen salmon fillets.
Alex Freudmann, managing director of M&S Food, said: 'These price reductions across key family favourites like salmon, eggs and veg are all part of our commitment to help our customers to eat great tasting food every day, without compromise.'
M&S reported a 7% rise in food sales to £9.7 billion last year, though profits fell 9.6% to £444 million. The company plans to double food sales by opening 380 food stores by 2027/28, including 12 new branches opened last year.
