M&S £38 shimmer carrot jeans go viral with festive update
M&S £38 shimmer carrot jeans go viral with festive update

Marks and Spencer has launched a shimmery indigo version of its viral £38 carrot jeans, designed for office wear and Christmas parties this festive season. The High Waisted Shimmer Carrot Jeans are available in sizes six to 24, most of which are in stock online, and come in short/petite, regular and tall inside leg lengths.

Why the carrot silhouette went viral

The retailer's carrot jeans have gained popularity over the past few months because they offer a middle ground between loose-fitting, comfortable denim and a tailored, flattering shape. The style features a wider, roomier cut at the waist and thighs that tapers from the knee down to a narrow ankle opening.

This silhouette is particularly flattering on women with mum tums, providing a trendy look while staying comfortable. Balloon styles and barrel-leg jeans can feel too dramatic or overwhelming for everyday wear, so the carrot shape offers a slimmer, easier-to-wear alternative.

Design details and customer reviews

The High Waisted Shimmer Carrot Jeans feature a high-rise waist with a button and zip fastening for a secure fit. They are designed to finish at the ankle to showcase shoes, whether heels, boots or trainers.

The jeans have received glowing reviews online. One shopper said: "Lovely shimmer to these jean, not too 'in your face'. Good fit." A second wrote: "Very happy with these and will be great for the festive season. Fit is true to size and they look very smart."

Another customer added: "Ordered size 14 long length in these sparkle jeans. The fit is perfect, and the material so striking they just caught my eye. With Christmas and party events these are a great statement piece."

Care considerations and alternatives

Prospective buyers should note that the shimmer comes from metallised fibres, which may feel stiff or itchy against bare skin. The care label states 'do not tumble dry' and 'do not dry clean', meaning the jeans need to be line-dried, placed on a radiator or air-dried.

Despite this, another customer praised the purchase: "Love these. I bought the short as I'm 5ft tall and they were perfect length. True to size and a great flattering fit. I love the shimmer and they will be great to dress up or down."

For comparison, Next's Light Blue Barrel Leg Jeans are available for £35, offering premium comfort stretch denim with a relaxed fit that tapers at the hem. New Look's Light Blue Adalae High Waisted Wide Leg Jeans retail for £34.99, featuring a high-waisted silhouette and full wide legs.