The Duchess of Sussex is reportedly bringing her As Ever lifestyle brand to the UK, giving British consumers the chance to purchase some of her most popular products. The brand launched in 2025 but was initially available only in the United States.
Following Meghan's move to Britain last summer, reports indicate the duchess is now expanding As Ever to the UK. According to The Sun, the UK will be the first market for the lifestyle brand outside its native US.
Products and Availability
As Ever will reportedly sell Meghan's £11 tins of tea and £50 scented candles. The range will also include her £15 limited edition bookmarks.
However, Meghan's famous jam will not be included, at least initially, due to food import and export regulations.
New Jumper for a Cause
The news comes as the duchess launched a new jumper to promote a cause close to her heart. Meghan has partnered with Moms Offering More, a community-based initiative, to produce a jumper in honour of the International Day of the Girl.
The limited-edition jumper comes in cream with chocolate-brown embroidery. All profits from the item go to supporting mums and families, with 50% going to MOM and 50% to Alliance of Moms, a non-profit organisation founded by one of Meghan's close friends.
