Meghan Markle's lifestyle brand As Ever has unveiled a premium collection of gifts, including a £112 Advent calendar and a £51 candle, drawing both praise and criticism from shoppers and industry commentators.
High-end holiday lineup
The curated range blends artisanal pantry items with high-end home decor, offering everything from signature kitchen preserves to seasonal showcase pieces. Among the new items is a luxury candle priced at £51 and the recently added Advent calendar at £112, both marketed as reflections of the Duchess's personal aesthetic.
The collection aims to deliver elevated everyday living inspired by coastal living and home entertaining. Since its debut, the brand has generated considerable buzz, but also sparked debate over product consistency and steep price points.
Mixed reviews on quality and value
Some shoppers and online reviewers have reported mixed experiences with items like her $12 (£9) preserves, $15 (£11) flower sprinkles, and scented candles. Others question whether the line's pricing relies more on royal prestige than on genuine product quality.
As the venture continues to expand, observers remain divided over whether the high-end lineup can capture the market based on its own merits.
Notable items in the collection
The Keepsake Double-Deck Parlour Card Set, featuring the As Ever logo, is part of the new Christmas collection, with its price yet to be confirmed. The Botanical Confections Chocolate Bar Trio, developed by LA brand Compartes as part of an ongoing collaboration, also has a price to be announced.
Meghan's Signature Candle No. 506, with notes of ginger, neroli, and cashmere, is inspired by her son Prince Archie's birthdate of May 6. It is said to bring a gentle warmth to the room, creating a soothing and comforting space. The candle, alongside No. 604 honouring Princess Lilibet's birthday and No. 084 for her own birthday, retails for $64 (£48).
The Go-To Hostess Gift is currently on sale for $132 (£99), down from its original price of $155 (£117). It contains Raspberry Spread, Strawberry Spread, Orange Marmalade, Peppermint Tea, Hibiscus Tea, Lemon Ginger Tea, Flower Sprinkles, and a Honey Duo Gift Box.
The As Ever website describes it as a bundle designed for moments when you want to arrive with something thoughtful but easy, adding that it brings a little calm, a little sweetness, and a lot of intention.
