Meghan Markle will begin selling her lifestyle brand As Ever in the UK for the first time, it is understood. Currently only available in the US, this expansion could signal that she and Prince Harry are looking to set down some roots in Britain.
UK product range and pricing
The British range is expected to include her tins of tea, sold for $14 (£10.50), and handpoured scented candles, retailing for $64 (£48) in the US. Limited-edition bookmarks are also expected to make the collection, made in the UK and printed with phrases in her handwriting, such as 'fell asleep here', reports The Sun. Previous iterations of the limited edition bookmarks retailed for $20 in the US.
It is understood that the jam — or spread, as she calls it — will not be immediately available due to food import and export rules. Nor will the edible flower sprinkles, which featured heavily in her Netflix cooking show, With Love, Meghan.
An industry source said: “Any consumer business would want to grow into as many markets as possible.”
Brand background and UK move
The collection of products is "each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease", according to As Ever. "This curated collection has been crafted to elevate your everyday and inspire moments of joy," it said.
Meghan moved back to the UK in August with Prince Harry and their two children, Archie and Lilibet. The Duchess is reportedly considering a return to acting now she is on British soil, with rumours that she would love to land a West End role. Some sources believe she aims to use this time to build her personal brand in the UK.
As Ever originally launched in March 2024 under the name American Riviera Orchard, inspired by Montecito and the Santa Barbara region, where she lived with Harry after they left the UK in 2020. Meghan rebranded it to As Ever in early 2025 following some trademark issues.
Netflix split and future plans
The brand sells pantry staples and home goods, including her signature raspberry jam, honey, herbal teas, shortbread cookies, rosé wine, chocolate, and dried flower sprinkles.
Netflix initially backed the brand and tied it closely to her cooking show. But in March 2026, As Ever and Netflix parted ways. It followed the poor viewership of her With Love, Meghan, which ran for two series and a Christmas special. The first series did not reach the streaming service's top 300 most popular shows in the first half of 2025.
The Duke and Duchess of Sussex had signed a contract with Netflix in 2020 to produce TV and films for the streaming platform, believed to be worth about $100m (£75m). After the contract ended last summer, it was replaced by a 'first look deal' that gives Netflix first dibs on any new shows proposed by Meghan and the Duke of Sussex.
