A significant fire has broken out at a retail park in West London, sending vast plumes of smoke over the skyline and prompting a major emergency response.
Emergency Response in Southall
The incident occurred on Bridge Road in Southall. The London Fire Brigade was first alerted at 08:55 GMT on Tuesday, November 25, 2025, and crews arrived swiftly to find a two-storey building, containing a warehouse and retail space, heavily ablaze.
Firefighters have deployed a substantial force to combat the Southall blaze, with fifteen fire engines and approximately 100 firefighters attending the scene. Crews were called from stations including Southall, Heston, Ealing, and surrounding areas.
Scale of the Blaze and Public Advice
The scale of the Bridge Road fire is severe, with the London Fire Brigade confirming that about three-quarters of the structure is currently alight. Pictures from the scene depict a dense, dark column of smoke visible across a wide area of west London.
In response to the massive amount of smoke, the LFB has issued a direct advisory. Residents in the local area are strongly advised to keep their doors and windows closed to avoid smoke inhalation. The brigade also warned that traffic in the area will be impacted as emergency services continue their work.
Ongoing Investigation and Impact
The cause of the major London fire remains unknown at this time. The scale of the incident was underscored by the Brigade's Control Officers, who had taken over 50 calls from the public reporting the fire.
As firefighting operations continue, the focus remains on containing the blaze and ensuring public safety. The full impact on the retail park and local businesses is yet to be assessed.
