In the quest for the perfect pot of luxury yoghurt, supermarket aisles have become a battleground. Premium own-brand products from discounters like Aldi and Lidl are now going head-to-head with the established giants, like Marks & Spencer. But can a budget pot truly compete with a premium price tag?
We conducted a rigorous blind taste test to find out once and for all which supermarket sells the creamiest, most delicious Greek-style yoghurt, stripping away any bias from packaging and price.
The Taste Test Contenders
Three top-tier yoghurts were selected for this culinary clash:
- M&S Greek Style Natural Yogurt: The established premium contender, costing £1.90 for 500g.
- Aldi Brooklea Greek Style Natural Yogurt: The discount challenger, priced at just £1.35 for 500g.
- Lidl Hellenic Greek Style Natural Yogurt: Another formidable budget option, coming in at £1.39 for 500g.
The Blind Taste Test Results
The tasting panel focused on key qualities: texture, creaminess, sharpness, and overall flavour.
First Place: Lidl
Lidl's Hellenic offering was the clear champion. Tasters were unanimous in praising its incredibly thick, rich, and indulgent texture that stood out immediately. It was described as luxuriously creamy with a perfect, balanced flavour—not too sharp and not too bland. It delivered a truly premium experience for a fraction of the cost, making it the undisputed winner.
Second Place: Aldi
Aldi's Brooklea yoghurt put in a strong performance, securing a solid second place. The panel found it to be pleasantly creamy and smooth with a good consistency. However, it was noted to be slightly thinner and marginally sharper than the Lidl pot, which ultimately prevented it from clinching the top spot. It remains an excellent, high-quality choice for the price.
Third Place: M&S
In a surprising turn of events, the most expensive option, M&S, finished last. While it was acknowledged as a good, reliable yoghurt with a clean taste, it failed to wow the panel. The consensus was that it lacked the wow factor of the Lidl pot and was deemed less creamy and somewhat underwhelming compared to its cheaper rivals.
The Verdict: Value vs. Luxury
This test proves that a higher price doesn't always guarantee a superior product. Lidl's Hellenic Greek Style yoghurt is proof that you don't have to break the bank for a taste of luxury. It offers an unbeatable combination of top-tier quality and incredible value, making it the new benchmark for supermarket yoghurt.
For your next shopping trip, skip the expensive brands and head to the middle aisle. Your taste buds—and your wallet—will thank you.
