Lidl is rewarding 100 customers with £600 each to spend on its middle aisle products, thanks to a new limited edition Middle of Lidl Blue Card being introduced in time for Christmas. The card gives winners £50 to spend every month for a whole year, covering items from clothing to garden tools found in the store's middle aisle.
How to enter the Middle of Lidl Blue Card ballot
To enter, Lidl Plus members must complete a quiz themed around the Lidl middle aisle, proving their loyalty by correctly spotting real Lidl products among fake ones. Shoppers need to get five correct answers in a row to be in with a chance of winning one of the 100 cards.
Key dates and details
The ballot opens on Wednesday, October 21, and runs until October 31. The cards are worth £600 each, with the monthly £50 credit redeemable on middle aisle products.
Lidl's marketing director on the giveaway
Joanna Gomer, marketing director at Lidl GB, said: "We wanted to celebrate Lidl’s biggest fans and give something back, so we created the Middle of Lidl Blue Card."
She added: "Whether they’re heading straight to the Middle of Lidl for the latest drop, know all the Lidl lore or make a regular trip to the MoL on Thursdays and Sundays, the card is our way of recognising the fans who make the Middle Aisle such a much-loved part of the Lidl shopping experience."
