Miamo, an Italian skincare brand led by pharmacists, has launched in the UK, offering a 20% discount on its products. Customers can use the code HELLO20 at checkout to receive the discount.
Popular products now available
One customer favourite is the Renewal Peel Serum, an exfoliant designed to boost cell regeneration and enhance the appearance of wrinkles with a “lifting effect”, the brand states. It is described as perfect for dry and sensitive skin, with a formula that Miamo claims “improves skin firmness and makes the skin more radiant”. The serum comes as a box of eight and is now available for £76.80, down from £96, with the discount code.
Another standout is the new Superdose Vit C + [C,L] Radiance Activator, now £30.40 (normally £38) for a 10-day supply with the discount code. This serum promises to enhance skin luminosity and glow while helping to calm and minimise redness, reports the Liverpool Echo.
Customer reviews praise results
Miamo has secured a 4.8 out of five on Trustpilot from more than 6,000 reviews. One customer shared: “I came to Italy for the summer and forgot my retinol cream, so I went to the pharmacy and found out about Miamo products. Since then, I have bought so many products because everything I tried works! It's unbelievable how well they do for the skin.”
Another user commented: “Excellent products, they really help. They are very gentle on the skin and exactly fulfil their purpose. For every recommendation. I first bought them in a pharmacy in Cortina D'Ampezzo three years ago, and since then, Miamo has been my only choice, and I have tried many brands. Really great.”
Brand's science-led approach
Miamo has a “science-led approach to skincare” that follows six stages: cleansing, exfoliation, stimulation, treatment, hydration, and protection. The method enables compatible products to be applied in a specific order to create a bespoke skincare regimen and address multiple skin issues simultaneously.
Other customers did emphasise the need for regular application to achieve meaningful results, as one buyer noted: “The products I'm testing on my skin are truly excellent; of course, you need to be consistent with their use, otherwise you won't get much of a result.”
