Insomnia Cookies, the popular late-night cookie and milkshake takeaway chain from the United States, is set to open its doors in Newcastle on Saturday, July 18, 2026. The new store is located on Newgate Street in the city centre, in a unit previously occupied by Caffe Nero and a pop-up Christmas shop.
First Look Inside the Newcastle Store
ChronicleLive was given a sneak peek inside the newly transformed premises on Thursday, July 11. The interior features LED lights, bright colours, and illuminated menu boards, creating a vibrant atmosphere for cookie lovers. The store will serve a range of freshly baked cookies and milkshakes, available for takeaway and delivery.
From US College Idea to Global Chain
Founded in 2003 by Seth Berkowitz, Insomnia Cookies was born from a college student's craving for late-night snacks. The brand has since grown to over 350 bakeries across North America and has expanded rapidly in the UK, with existing stores in Manchester, Birmingham, Bristol, Sheffield, and Nottingham.
Menu Highlights and Delivery Service
The Newcastle menu includes the iconic Chocolate CHUNK (marketed with the tagline #ChunksNotChips) and the indulgent Bueno Deluxe. Customers can also create their own packs with up to 12 cookies, choosing from classic and deluxe flavours. The brand offers a delivery service, ensuring warm cookies can be delivered straight to customers' doors.
Opening Date and Location
Insomnia Cookies Newcastle will officially open on Saturday, July 18, 2026, at the Newgate Street premises. The store is expected to cater to late-night cravings, with operating hours extending into the night.
