Inditex, the Spanish fashion group behind Zara and Pull&Bear, has reported a 7% rise in sales to €39.9 billion (£34.5 billion) for the year 2025, driven by investments in artificial intelligence and new technology. The company, which also owns Massimo Dutti, Bershka, and Stradivarius, saw pre-tax profits increase by 5.8% to €8 billion (£6.9 billion), with Zara alone contributing €5.6 billion.
The retailer highlighted strong early trading for its spring and summer collections, with store and online sales up 9% between 1 February and 8 March compared to the same period in 2024. Inditex now operates 5,460 stores globally, focusing on refurbishments and expanding popular locations while closing less profitable ones.
A key innovation is the Zara Try-on AI-powered virtual fitting room, which allows customers to create an avatar from their own photos and see it wearing real products. Since its launch in December, the technology has been deployed in 43 markets and generated over seven million sessions. Inditex plans to roll it out to other brands.
Chief executive Oscar Garcia Maceiras attributed the results to the company's ability to understand customer desires and deliver a differentiated experience. He said: “Connecting with them, understanding their desires and delivering the best product and a differentiated experience underpin our long-term growth expectations.”
The strong performance comes against a backdrop of a tough UK retail environment, where several chains have entered administration or closed stores. Inditex has also introduced new security technology, replacing traditional tags with tiny chips to deter theft and improve the shopping experience.
