The FUL Intense Moisture Hair Mask 300ml, usually priced at £32, has been reduced to £10 for a limited time until November 17 2026, a discount of 69%. The product offers deep hydration for dry, damaged or curly hair.
The mask was created by salon professionals and developed with the expertise of the Live True London salon group, which has welcomed over 250,000 clients. The brand says the treatment replenishes moisture and nourishes dry and dehydrated locks, leaving hair soft, smooth and manageable.
Ideal for Cold Weather and Damaged Hair
With colder weather often making locks prone to dryness, dullness and frizz, the treatment is suited to home use and can be added to an existing haircare routine. It is said to strengthen and smooth hair from within, revitalising over-processed or bleached hair, and is also suited to curls as it penetrates thick textures and enhances curl definition without greasiness.
The pH balanced formula includes coconut oil for shiny, strong hair, while shea butter and glycerin add moisture and condition. For those with fine hair, the OUAI Fine/Medium Hair Treatment Masque Cheveux is available at Sephora for £20, and the Kérastase Nutritive Masquintense Deep Nutrition Soft Mask for Very Dry, Fine to Medium Hair 200ml costs £46.50 at LookFantastic.
Shopper Reviews
The mask has a review score of 4.9 out of five stars from 100 reviews on the brand's website. One reviewer said: "Marvellous. My hair was absolutely broken just one big mess. My confidence took a dive and l was literally desperate on the verge of cutting it all off as couldn’t get a brush through it. Then used FUL hair mask and got my hair and confidence back. Thank you l can’t recommend it enough absolutely brilliant."
A second reviewer wrote: "Incredible. I loved how easy it is to use and how silky my hair feels after I’ve dried and straightened it, love this stuff." A third said: "Excellent! My hair has never felt and looked so good. This product is amazing." A fourth added: "This moisture mask has changed my life - from dull dry hair to bright shiny smooth hair this light weight mask has nourished my hair back to health. I would 1000% recommend anyone to use this mask."
Another five-star review reads: "Phenomenal. I came across this product through the Avios store and decided to try the smaller version of the intensive hydration mask. From the very first use, I could really tell the difference - my hair felt softer, shinier, and properly hydrated. I loved it so much that I soon bought the larger jar. It’s an amazing product and absolutely worth it. Highly recommend!"
Mixed Feedback and Final Verdict
One reviewer found the mask less suitable, commenting: "I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft." Another called it "a little treat for your head," adding: "My hair feels so soft and moisturised after using this hair mask."
One person said their hairdresser had recommended the product: "Recommended by my hairdresser. Smells amazing, moisturisers my hair and leaves it super smooth. Don’t need to use loads of the product so worth the money." Another praised it for coloured hair: "Incredible. This product is amazing, made my dry bleached hair back to life - added bonus with a shine would recommend."
A further reviewer described it as "shockingly amazing," writing: "The best hair mask I’ve ever tried, definitely will be purchasing again. Already recommended to group of my friends." Another concluded: "Perfect mask. It was the best mask that I ever used! Will always buy only this one as I have tried many different ones that did nothing magical like this."
