Greggs is set to divide opinion this week with the launch of a brand-new menu addition. The beloved bakery chain, a cornerstone of British culture, is introducing a chicken roll that will sit alongside its original and vegan sausage rolls from Thursday, 9th April.
The Newcastle-based budget food chain announced the third incarnation of its legendary pastry in a press release, describing it as 'the newest addition to a trilogy of delicious flaky rolls'. The chicken roll features seasoned chicken wrapped in layers of crisp, golden, glazed puff pastry.
Social media reactions have been fiercely divided. While some fans declared they 'can't wait' to try it—with one non-pork eater saying, 'I've been waiting for this day!'—others branded it an 'unholy abomination'. One disgruntled customer assumed it was 'just chicken in the pastry and not an unholy abomination of chicken and sausage mashed together'.
The launch was shared on Instagram by New Food Spotter UK, prompting shocked emojis and split opinions. On TikTok, Greggs' own announcement video garnered more enthusiasm, but some commenters called for more vegan options instead, asking 'Why did the vegan steak bake disappear?'
