Devotees of the smooth and creamy Galaxy chocolate have been left with a sour taste in their mouths after discovering their favourite treat has secretly shrunk yet again. In a classic case of 'shrinkflation', the weight of the bar has been quietly reduced while the price on the shelf stays stubbornly the same.
The change was spotted by sharp-eyed shoppers who noticed the familiar 110g bar has now slimmed down to just 98g—a reduction of nearly 11%. This means fans are now getting significantly less of their beloved chocolate for their hard-earned cash.
Another Bite Taken Out of Your Chocolate Bar
This isn't the first time Galaxy has undergone a sneaky size reduction. It's a move that has become all too familiar to British consumers amidst the ongoing cost of living crisis. Manufacturers often choose to reduce the product size rather than increase the price, hoping shoppers won't immediately notice the change.
The new 98g bar is now being stocked on shelves across major UK supermarkets, including Tesco, Sainsbury's, and Asda. The price, however, has not seen a corresponding decrease, leaving many feeling short-changed.
A Nation's Sweet Tooth Feels the Pinch
The reaction from chocolate lovers has been one of widespread disappointment and frustration. Many have taken to social media to express their feelings of being cheated by the confectionery giant.
This move by Galaxy is part of a wider trend in the food and drink industry, where companies are grappling with rising production costs, including higher prices for ingredients like sugar and cocoa, as well as increased energy and transport expenses.
For now, Brits looking for their chocolate fix will have to accept that they're getting less for their money—a bitter pill to swallow for a nation of sweet-toothed consumers.
