FUL's Intense Moisture Hair Mask, usually priced at £32, has been reduced to £10, and shoppers are praising the treatment for transforming dry, damaged locks. The mask is designed to provide deep hydration and is suited to dry, damaged or curly hair, working to restore strands and minimise the appearance of dryness caused by colouring, UV damage and heat styling.
Salon-born formula for at-home care
The intensely hydrating formula is created to strengthen and smooth hair from within, penetrating thick textures without leaving a greasy residue. FUL, a salon-born haircare brand, recommends the mask as an overnight treatment, offering what it describes as 'spa-level' self-care at home. The mask contains Shea Butter, which provides rich moisture through its fatty acid composition, and Glycerin, a humectant that attracts moisture and binds it to the hair strands.
Shopper reviews praise results
The mask has received positive feedback online, with users calling it the 'best in town' and saying it gave them 'confidence back.' One reviewer wrote: "Marvellous. My hair was absolutely broken just one big mess. My confidence took a dive and l was literally desperate on the verge of cutting it all off as couldn’t get a brush through it. Then used FUL hair mask and got my hair and confidence back. Thank you l can’t recommend it enough absolutely brilliant."
Another shopper commented: "You should get this. I had returned from holiday and my hair was exceptionally dry. I have used this treatment once it’s absolutely fantastic. I highly recommend it." A five-star review added: "Excellent. My hair has never felt and looked so good. This product is amazing."
Comparable products and one mixed review
For comparison, LookFantastic is selling Kérastase's Nutritive Masquintense Riche Deep Nutrition Rich Mask for Very Dry, Medium to Thick Hair 200ml for £37.20, down from £46.50, while Cult Beauty lists the Gisou Honey Gloss Ceramide Therapy Hair Mask 230ml at £42. On the Boots website, where the FUL mask is priced at £20.80, a review reads: "The best hair mask in town. Intense Moisture Hair is the best. I decided I wanted a hair mask and I tried it here. It was amazing! My hair is frizzy but this mask worked wonders, nourished the hair and gave it shine. I loved it and I highly recommend!"
One user did deduct a couple of stars, writing: "I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft." Despite that, another reviewer shared: "Tried this product for the first time today during my hair appointment at the salon. It smells wonderful and leaves your hair feeling so soft and silky! Would recommend."
The Intense Moisture Hair Mask is available for £10 at FUL.
