Black Friday 2026 falls on Friday 27 November, with Cyber Monday on 30 November, and fashion retailers have already started discounting. High street and luxury brands including Asos, Selfridges, John Lewis, Zara, H&M and Cos are taking part in the shopping event, with some stores launching early deals.
When is Black Friday 2026?
Black Friday typically falls on the fourth Friday of November. This year it is on 27 November, while Cyber Monday is on 30 November. The event has expanded into a month-long sale period, and some retailers have already begun discounting, so shoppers are advised to watch for deals from now.
What fashion deals can you expect?
Last year, Asos offered up to 70 per cent off almost everything on its app, while Soft Goat had up to 30 per cent off knitwear. Damson Madder offered up to 40 per cent off selected lines and 15 per cent off full-price items this year.
For 2026, Antler and Strathberry have already started their bag deals, while Uniqlo and Dune are running Black Friday promotions. M&S has also begun its pre-Christmas sales.
Best women's clothing deals
M&S's Faux Leather Faux Fur Relaxed Jacket is reduced from £75 to £60. It features a detachable faux-fur collar, a relaxed short fit, full lining and a popper-and-zip fastening.
Nobody's Child's Black Polka Dot Long Sleeve Tate Jersey Mini Dress is 41 per cent off, down from £59 to £35.
Best men's clothing deals
Uniqlo's Oversized Oxford Shirt (Striped) from the JW Anderson collaboration is reduced from £34.90 to £24.90. It is made with cotton rayon fabric and features side slits and JW Anderson logo embroidery.
Our Legacy corduroy pants at Mytheresa are reduced by 30 per cent, from £450 to £315.
Shoes and accessories
Dune's Tova Knee High Leather Boots are down from £199 to £139, and the brand's Salford Black Leather Penny Loafers are reduced from £159 to £127. Mytheresa's Amina Muaddi Jamie leather mules are reduced from £785 to £471, and Asics Gel-Kinetik Fluent sneakers are down from £170 to £102.
Strathberry's Kite Hobo Tan Shoulder Bag is reduced from £525 to £394, and Antler's large red suitcase is reduced from £230 to £138, with savings of up to 40 per cent on the brand's luggage.
