Empire Bespoke Foods has introduced new 'fricy' (fruity & spicy) confectionery flavours from American confectionery company Just Born, the maker of the iconic US brand Mike and Ike.
New Hot Tamales Variants
Hot Tamales Fierce Cinnamon is available now and is described as an intensely flavoured, chewy confectionery that combines sweetness with a powerful cinnamon heat. Hot Tamales Tropical Heat, launching in January 2027, combines tropical fruit with a chilli kick across three flavours: zesty Fiery Lime, smooth Mango Chilli and tangy Pineapple Picante.
Edward Rayment, brand manager at global food importer and distributor Empire Bespoke Foods, said: “Each flavour has been specially created to appeal to consumers seeking adventurous fruity and spicy flavours.
Tapping the 'Fricy' Trend
“Fricy, an evolution of the recent swicy (sweet & spicy) food trend, is really hot at the moment and these two new flavours tap into that trend perfectly.
“With their American heritage, striking packaging and distinctive sweet-heat proposition, Hot Tamales give shoppers a reason to try something beyond traditional confectionery.
“We’re confident they’re going to be a great hit with consumers seeking bold flavours and something new to help them create memorable and shareable experiences.”
Retail Opportunity
“Hot Tamales give retailers the opportunity to introduce a well-established American brand with a clear point of difference.
“The brand is particularly relevant to the growing demand for imported confectionery, intense flavours and products that encourage discovery and social sharing.”
Both Hot Tamales Fierce Cinnamon and Tropical Heat come in 120g 'theatre boxes' with an RRP of £2.50 per box.
