The Diamond Store has cut the price of its Chloe Lab Diamond Eternity Ring in platinum from £1,645 to £985, offering shoppers a cheaper option for a Christmas gift. The ring features 1.00ct of lab-grown diamonds in a claw setting, finished in platinum. Versions in 18K yellow gold and 18K white gold are priced at £1,069, down from £1,785.
More diamond options at reduced prices
A 2.00ct version of the Chloe ring is available for £1,949, reduced from an RRP of £3,469, with gold variants at £2,169 (RRP £3,609). Elsewhere, the Luxe 17.00ct Lab Diamond Tennis Bracelet costs £8,949, down from £15,915, and features emerald-cut lab-grown diamonds in 18k yellow gold. The Lab Diamond Spiral Ring, with 0.25ct of diamonds in 18k gold vermeil, is priced at £249 (RRP £339).
Shopper feedback on the rings
Shoppers have praised the Chloe ring, with one saying: "Amazing, just a simply amazing piece of jewellery, my wife is over the moon, thanks." Another wrote: "Excellent and fantastic craftsmanship." One buyer of the Lab Diamond Spiral Ring noted: "A bit smaller than I expected but I love it."
Another customer described a positive experience with the Chloe ring: "I ordered late a few days before Christmas. The ring arrived within a couple of days and in time for Christmas Day. It was a little too big, but without any hassle, they helped return it and, as the size I wanted was a special order, they made a ring from scratch. The live chat on the website worked with excellent staff attending to my questions. They kept me informed of the progress of the new ring throughout, and the ring arrived sooner than expected. It was just perfect. A faultless service and superb quality ring, my wife loves it. I have never bought diamonds before, but highly recommended this company for customer care, after sales and all-round five star service."
Other retailers are also offering diamond ring discounts. Ernest Jones has the 18ct White Gold Princess Triple Row 1ct Diamond Ring for £1,750, down from £3,500, featuring 59 diamonds in a triple row design. Goldsmiths offers a Platinum 0.5cttw Brilliant Cut Diamond Full Eternity Ring for £800, down from £1,250.
