In a significant shift for its British membership base, wholesale giant Costco has rolled out a stringent new verification policy effective from October 28th. The change directly impacts how members access the retailer's coveted warehouse deals.
The core of the new rule mandates that all primary and secondary membership cards must now feature the cardholder's photograph. This move is designed to crack down on card sharing and ensure that only paying members enjoy the club's benefits.
What This Means for Your Next Shop
Members heading to UK warehouses must now present their photo-bearing membership card at the entrance and again at the checkout. This dual verification process will be strictly enforced. Those attempting to gain entry or pay with a card that lacks a photo will be directed to the membership counter to resolve the issue before they can shop.
The policy applies universally across all 29 UK locations, including major warehouses in London, Manchester, and Birmingham.
Why the Sudden Change?
This isn't a sudden decision but the enforcement of a long-standing clause in Costco's membership agreement. The terms have always stated that cards must be non-transferable and include a photo. However, enforcement has been inconsistent until now.
The crackdown appears to be a direct effort to protect the value of membership fees, which start at £33.50 annually for a Gold Star membership. By ensuring only legitimate members use the cards, Costco safeguards the exclusive pricing and benefits for those who actually pay to be part of the club.
How to Comply and Get Your Photo Sorted
For existing members without a photo on their card, the process is straightforward. Simply visit the membership desk at your local warehouse. Costco staff will take your picture there and then, issuing you a new compliant card on the spot.
The company assures members that this service is provided free of charge. It's a small step for members to ensure uninterrupted access to everything from bulk groceries to tyres and electronics.
This policy reinforcement underscores Costco's commitment to its membership model, ensuring that the rules are applied consistently for all members across the United Kingdom.
