For the first time ever, Britons can determine where the legendary Coca-Cola Christmas Truck will spread its seasonal enchantment. Festive enthusiasts can cast their votes to give their town the opportunity to be selected for a special appearance from the truck throughout November and December.
At every confirmed stop on the Truck Tour, the Coca-Cola Christmas Truck will arrive under a cascade of sparkling lights, turning each location into an enchanting winter paradise. The famous red truck will serve as an ideal setting for seasonal photographs and create lasting Christmas moments, complete with festive activities and opportunities to secure merchandise.
Voting Opens as Research Shows Britons Want More Festive Atmosphere
The voting opens as research commissioned by Coca-Cola found that an overwhelming 82% of Britons desire a more festive atmosphere in their local town during Christmas. Christmas illuminations and decorations lead the seasonal wishlist, selected by 75% of respondents, with Christmas markets or fairs following at 65%.
Half of those polled (50%) identify a vibrant and inviting town-centre ambience as a key element that creates a Christmassy feeling, underlining how collective festive occasions can revitalise town centres.
Survey Reveals What Communities Lack This Christmas
The survey of 2,006 Britons also identifies what communities are lacking this Christmas. Almost half of respondents (47%) desire a Christmas market or fair, while 42% would welcome additional complimentary festive events.
When selecting which town should host a visit from the Coca-Cola Christmas Truck, the primary consideration is that it typically lacks major festive events (36%), with the opportunity to draw larger crowds to the town centre following closely behind (35%).
Festive Experiences Strengthen Community Bonds
Communal festive experiences also forge strong bonds with locations, as 77% acknowledge that participating in them strengthens people's sense of connection to where they live. Christmas markets emerge as the tradition people would most regret losing, chosen by more than one in five respondents (21%).
For nearly half of those surveyed (49%), home means the town or city where they currently reside, while a quarter (26%) continue to regard their childhood location as home. The research also showed 37% of Britons would opt for a novelty Christmas jumper for a festive photograph, celebration or family custom, while 59% believe illuminating Christmas lights before December is premature.
Joe Sugg Backs Corsham and Urges Public to Vote
Christmas enthusiast and social media personality Joe Sugg cast his vote for Corsham in west Wiltshire, having attended school there and maintaining numerous friendships in the area. He's now urging people throughout Great Britain to vote for a town they feel deserves consideration for a visit from the Coca-Cola Christmas Truck.
Joe said: "Christmas feels most special when there's something everyone can enjoy together. I'm excited people across Great Britain can vote for a town where the Coca-Cola Christmas Truck could add even more festive sparkle. Whether that means more things to do, a new reason for families and friends to come together, or simply an unforgettable dose of Christmas magic. Now is the time to get involved and vote for the town you'd most like the truck to visit."
Charlotte Butt, Senior Brand Manager at Coca-Cola Great Britain, said: "Allowing fans to vote for the next truck stop is all about spreading joy and inspiring the nation to celebrate the communities that help them to thrive. The Coca-Cola Christmas Truck has created memorable festive moments in communities across Great Britain for many years, and this year people can help choose where it goes next by voting for towns that need some extra festive cheer."
Votes can be cast before midnight on November 3.
