The London Sock Company's luxury men's socks, worn by celebrities including Pierce Brosnan, Jude Law, Ryan Reynolds, and Barry Keoghan, are currently 20% off across the entire site with code SUMMER20 at checkout.
Designed in London and manufactured in Portugal, the brand has built a loyal following by addressing the wardrobe frustration of socks that refuse to stay up. Their premium socks are engineered for enduring comfort, vibrant colour retention, and structural elasticity that withstands repeated washing.
The collections have moved from everyday office attire to red carpet events, and regular customers also depend on them for significant occasions such as weddings.
Discount details and pricing
The promotion brings individual pairs from the classic Simply Sartorial line down from £16 to £12.80. Curated six-pair gift boxes, such as the French Blue-accented Dash of Class Navy set worn by Brosnan or the Dash of Black collection favoured by Russell Crowe, are reduced from £98 to £78.40.
Shoppers who prefer brighter colours may consider the Simply Pastel Trainer 6-Pair Box, ordinarily priced at £76 but now available for £60.80 with the discount applied.
For comparison, on the high street, Selfridges stocks the Paul Smith 3-pack cotton blend socks for £70, while Falke's No. 6 Finest Merino and Silk Men Sock retails at £47, with personalisation available for an extra £5.
Charity partnership and customer reviews
The brand also champions social responsibility through a continuing collaboration with the London charity Suited and Booted, assisting vulnerable men to dress confidently for job interviews.
Founders Ryan and Dave established their business on the principle that 'socks may be a little thing, but they have the power to make a big difference'. The brand's Trustpilot feedback reveals an overwhelmingly favourable response, with 86 per cent of buyers rating them five stars.
One customer wrote: "Socks are amazing quality and the packaging is top notch! I wear formal attire for work and these socks are so much more comfortable and breathable." Another declared: "Best socks around." A further five-star reviewer noted: "My 'go to' socks for work - add a bit of colour to work attire."
One devoted customer chose the brand for their wedding, writing: "My order was delivered in a very timely manner. The quality is top notch and I didn't want to wear any other brand of sock for my wedding."
One shopper felt the socks were somewhat expensive, observing: "Great socks, made in Europe. Just the price is a little bit high." However, another purchaser commented: "I have bought socks from London Sock Co for the last two years from their sock club. My husband absolutely loves their socks. Comfortable, vibrant and perfect for either office or casual work. The services and delivery are exceptional. The packaging is wonderful and makes my husband feel a valued customer."
A further customer said: "I have bought an assortment of socks from the London Sock Company and would definitely recommend. A quality product and a touch luxury for your feet. Plus great to hear about the work they do with their charity partner Suited and Booted." Another shopper added: "Beautiful socks! I was looking for a little present for my brother to say thank you and found these socks, they are so sweet, a little bit of luxury in muted or jewel like colours. Great service." One final review described the socks as "a welcome luxury for my husband, who is a fan."
