The Max Factor 2000 Calorie Long Lash Era Tubing Mascara, priced at £10.99 at Boots, is winning praise from shoppers who say it survives a full workday without smudging while remaining easy to remove.
The mascara is available in a rich chocolate brown shade, offering a softer alternative to classic black. Its tubing formula wraps around individual lashes to deliver smudge-proof, all-day wear, and the lash-stretching design aims to make lashes look up to 50% visibly longer.
Easy removal without scrubbing
Rather than simply coating the lashes, the formula stretches and sculpts each lash for a naturally elongated and lifted effect. Removal requires no heavy-duty makeup remover – shoppers can wet a cotton pad or fingers with warm water, press gently against the lashes for a few seconds, and wipe away. The mascara comes off in pieces, avoiding the scrubbing that can irritate eyes or contribute to wrinkles over time.
For application, the tip of the brush reaches inner corners, while the body of the brush works through the middle lashes to lengthen and lift. The same mascara is also available in black for a more dramatic look, and Boots currently offers a 3 for 2 deal on selected Max Factor products, allowing shoppers to get the cheapest item free.
Shopper reviews and alternatives
The mascara holds a 4.5 out of 5 star rating from more than 200 reviews on Boots. One reviewer said: “I wore it for a 10 hour work shift in the heat, and it didn't smudge, no black under my eyes, nothing. I also wore it all day outside in the sun, and by evening it looked like I had just applied it. Plus, it's super easy to remove.”
Another added: “I wear it through long work shifts and it doesn't flake or transfer, even after a busy day. Plus, it comes off easily in the shower with cleanser. No tugging or harsh rubbing needed.”
Some buyers were less enthusiastic, with one noting: “The brush is really good and makes application quick and easy. I really like the chocolate colour, although it could be a bit more intense. The formula is a bit thin for my liking. I wish it was slightly denser to add more volume. That said, it leaves my lashes looking long, defined and very natural.”
Overall, most reviewers were pleased, including one who said: “A great mascara for 'nude' makeup. It's easy to work with and has a gently curved brush for easier application. It gently separates individual lashes and adds length. In my opinion, the result is up to twice as long. It stays on nicely all day long and doesn't smudge.”
For shoppers seeking alternatives, the Lancome Hypnose Mascara in 002 Brun Hypnotic costs £30 from Lookfantastic, while Too Faced's Ribbon Wrapped Lash Mascara in Chocolate is reduced to £22.40 from £28. The Max Factor 2000 Calorie Long Lash Era Tubing Mascara is available from Boots.
