Bargain retailer B&M has launched a range of new products in anticipation of Mother's Day this Sunday, March 15, designed to help shoppers find the perfect gift for their mothers. Among the fresh additions to its inventory this week are cards, ornaments, chocolates, vases, mugs, perfumes, candles, and a notably popular 'luxury' hamper option.
Signature Selection Luxury Afternoon Tea Hamper
For just £10, customers can purchase the Signature Selection Luxury Afternoon Tea Hamper, which presents an ideal choice for mothers with a sweet tooth. This DIY afternoon tea gift set also offers a wonderful opportunity to spend quality time at home with loved ones, creating a memorable experience together.
In the product description, B&M highlights: "Indulge in a luxurious afternoon tea with everything you need in this Signature Selection Luxury Afternoon Tea Hamper. An assortment of delicious treats to enjoy."
What's Inside the Hamper
The £10 hamper includes a selection of classic afternoon tea items: tea bags, shortbread biscuits, a 'zesty' lemon cake, a double chocolate cake, and strawberry jam. Additionally, it comes with a small pack of Guylian Belgian Chocolate Seahorses, adding a touch of indulgence to the mix.
High Demand and Competitive Pricing
According to B&M's website, the Signature Selection Luxury Afternoon Tea Hamper is selling fast, with an online statement reading: "Hurry Low Stock". This indicates strong consumer interest as Mother's Day approaches.
When compared to other afternoon tea hampers on the market, B&M's £10 option stands out as one of the most affordable. For instance:
- The Cornish Company offers a Cream Tea For Two Hamper for just under £20.
- John Lewis has a Teatime Treats Gift Box available online for £35.
- On Amazon, shoppers can find the Edmond and Charles Luxury Mother's Day Afternoon Tea Hamper for £29.95, reduced from £35.
The Tradition of Afternoon Tea
Afternoon tea is a quintessentially British meal typically served in the mid-afternoon. It traditionally features a three-tiered stand filled with small finger sandwiches, warm scones accompanied by clotted cream and jam, and an assortment of cakes or pastries. This is usually enjoyed with a pot of tea, often flavoured with Earl Grey or Darjeeling, and sometimes even Champagne for a celebratory touch.
The custom of afternoon tea originated in England during the 1830s and 1840s, commonly attributed to Anna Russell, the seventh Duchess of Bedford. To combat the "sinking feeling" she experienced during the long gap between lunch and a late 8pm dinner, she began requesting tea, sandwiches, and cake in her room around 4pm, thus establishing a beloved tradition.
Previous Popularity and Social Media Buzz
B&M's Signature Selection Luxury Afternoon Tea Hamper proved to be a hit last year when the store released an identical box in March 2025. On the Facebook group Snack Reviews, admin user Daniel Christopher Chubb shared a picture of the hamper, commenting: "Luxury Afternoon Tea Hamper spotted within the Mother’s Day Gifts at B&M."
Many users flocked to the comment section to express their excitement about the gift set for Mother's Day. One person remarked: "Yeah that’s another idea looks good." Another added: "I'd love this for Mother’s Day." A third user suggested: "Would much prefer with a little bottle of secco than tea bags," highlighting the potential for personalisation or alternative preferences.
