Asda's Puffin mascot has made a return to supermarket shelves across the UK, decades after it sparked a High Court legal battle in 1997.
Legal battle and return
The mascot was accused of looking too similar to a branded rival and was told to change its outfit, though a judge ruled it could keep its name. This week, the Puffin is making its return to the biscuit aisle.
Consumer attitudes toward own-brand products
More than eight in ten Brits (84%) say they are more open to trying own-brand versions of their favourite snacks than they were five years ago, while 88% say finding an own-brand equivalent that tastes as good as the branded original feels like a proper big win.
According to research from Asda, 85% genuinely enjoy discovering a great own-brand alternative, while three in ten (30%) say the most satisfying moment is discovering it actually tastes better than the branded original.
Nearly half (49%) have permanently switched from branded to own-brand biscuits, more than any other category, ahead of cheese (43%), bread (43%), tinned goods (42%), crisps (41%) and cereal (40%).
Asda spokesperson comments
An Asda spokesperson said: “Customers are proud of finding a brilliant own-brand swap, especially when it saves them money and still tastes great. And with biscuits topping the table for the products Brits are permanently swapping, there couldn't be a better time to bring Puffin back, packed with personality and ready to take on the biscuit aisle.”
The Puffin biscuit lands in Asda stores nationwide from 17th August, priced at £1 for 8 bars.
