Asda is set to open its sixth standalone George concept store on Thursday, July 9, transforming a former grocery store in Barnsley into a 28,000-square-foot fashion and lifestyle hub. The new store at Cortonwood Shopping Park in Brampton will be entirely dedicated to George, Asda's clothing and homeware brand, which was first trialled in 1989 and rolled out nationwide in 1990.
What the New Store Offers
The Barnsley store will stock clothing for women, men, and children, alongside an expanded George Home Department featuring bedding, bathroom accessories, dining essentials, home décor, and seasonal collections. Upgraded facilities include refurbished fitting rooms, more self-service checkouts, and a faster parcel collection service. The original Asda store closed on June 28 for refurbishment.
Kevin Doyle, vice president of George, said: “We’re excited to bring our latest stand-alone George store concept to South Yorkshire and give local customers an even better way to shop our fashion and home collections. This investment in Barnsley reflects our commitment to continuing to grow the George brand and enhancing the experience we offer customers. We’ve created a modern shopping destination that brings together our best fashion and home ranges in one place, and we look forward to welcoming shoppers through the doors in July.”
Full List of Standalone George Stores
Asda announced plans to launch standalone clothing stores in February 2026. The Barnsley opening follows the first Southern George concept store in Maidstone, Kent, located at Saint Peter’s Wharf Retail Park, which opened in June 2026. The rollout marks the next phase in Asda’s strategy to transition its Living portfolio to the George format.
- Leeds Crown Retail Park (opened April 2025)
- Hull Anlaby Retail Park (opened October 2025)
- Peterborough Brotherhood Shopping Park (opened March 2026)
- Lincoln Valentine Retail Park (opened May 2026)
- Maidstone (opened June 2026)
- Rotherham Parkgate
- Tottenham Hale
- Barnsley Cortonwood (opens July 2026)
- Dartford Prospect Place
- Glasgow Fort
- Chester Broughton
- Oldham Elk Mill
The Barnsley store is the sixth of 12 planned concept stores, with further openings expected across the UK.
