Amazon has revealed its 2026 “Toys We Love” list, a selection of 13 top toys for Christmas gifting, with prices starting from just £8. Most products on the list cost less than £100, and six are under £20.
Highlights include a new twist on the classic UNO card game, a Playmobil space rocket for budding astronauts, and a Lexibook StarCam for children who want to practise their photography. The list also features building kits, surprise collectables, and imaginative playsets designed to encourage screen-free play for children of all interests and ages.
Charity Partnership Continues for Fourth Year
For the fourth year in a row, Amazon is donating hundreds of toys to families struggling with the cost of living this Christmas through its partnership with the charity The Multibank. The presents will be delivered in a giant toy chest to six Multibank sites across the UK, including London, Greater Manchester, Birmingham, Tees Valley, Fife and Swansea, before being distributed to families in need.
The charity, which provides everything from nappies and toiletries to household essentials, has already distributed more than 23 million items, supporting more than three million families across Britain.
Bob Garmory, chief executive officer at The Multibank, said: “For families facing financial pressures, this time of year can be particularly challenging, with the rising cost of everyday life making it harder to create special moments for their children.”
Highlights from the 2026 Toy List
Among the picks, the USAopoly Flip 7 With A Vengeance is a fast-paced card game with a mischievous twist, priced at £8.90. Mattel Games UNO Liar’s Card Game offers a sneaky makeover on the family favourite, with players bluffing through each round, at £9.51.
Disney Yuyus – Winnie the Pooh collectables double as bag charms at £12.99, while STARBOX Nook Series 1 brings miniature worlds to life with seven designs to discover, also at £12.99. The LEGO Botanicals Rocking Plants set, at £13.49, offers a kid-friendly take on the botanical line.
For Star Wars fans, the Action Buddy Grogu responds with movements and sounds at £19.99, and the Disney Darlings Minnie Mouse Feature Doll is priced at £29.99. The Playmobil Space ESA Mars Research Rocket, developed with the European Space Agency, costs £41.99, while the Pokémon TCG: Mega Moonlit Tin – Mega Gengar ex is £39.
The Schleich Horse Club collection is available at £68.99, and the LEXIBOOK ELO-StarCAM, designed for younger content creators, costs £99.99. For car enthusiasts, the Mattel Brick Shop Hot Wheels Lamborghini Miura is priced at £119.99, and the Amazon Kids Tablet 8 (newest gen) is available at £199.99.
