The finest Easter egg available in shops this year has been officially crowned by culinary specialists. According to expert panellists from the Good Food Easter Taste Awards, Aldi's Moser Roth Millionaire Overload Egg, retailing at £8.49, triumphed in the milk chocolate egg category following a blind tasting session featuring over 100 chocolate products.
The award saw nine supermarkets submit their finest Easter products across 13 categories. Every item was sampled blind, with wrapping removed to guarantee fairness. Panellists provided feedback and ratings out of 10 via anonymous digital forms, with the process supervised by an independent moderator.
The culinary specialists noted: 'This drama-filled half-egg is a super-indulgent Easter treat. There's a lot going on inside to channel the flavours of millionaire's shortbread: a generous layer of sweet caramel and plenty of crunchy, buttery shortbread pieces inside a super-thick milk chocolate shell – which is sprayed gold for a little extra Easter glitz.'
Despite Aldi's reputation for wallet-friendly pricing, the cost of many Easter eggs is rising. The Guardian reported that numerous eggs are becoming more expensive, while shrinkflation is also affecting products due to soaring cocoa prices. Assistant editor Samantha Bartlett from The Mirror expressed shock at finding a Maltesers Crunchy Milk Chocolate Easter Egg priced at £16, noting that she had never considered Maltesers a luxury brand.
