Aldi has been named the best retailer for value for money in the latest OC&C Strategy Consultants' Retail Proposition Index, beating rivals including Lidl and Asda. The German budget supermarket scored 86 points, just ahead of Lidl, which finished second with 85 points.
Survey compared 166 retailers
The annual report gathered feedback from thousands of customers about the places they shop, while also examining the factors that influence their purchasing decisions. A total of 166 brands were compared in the index.
Online shopping platform Temu came in third with a score of 83, meaning the top three were separated by just three points.
Quality and convenience matter
OC&C partner Matt Coode told Retail Week that retailers which perform well are often those that become "famous" for meeting a particular customer need. He said this involves "pairing credible everyday pricing with consistent product quality rather than relying on aggressive discounting alone".
The report found that while Temu continues to rank among the five best retailers for low prices, its falling ratings suggest shoppers are increasingly considering other factors before making a purchase. Quality and convenience are becoming more important, alongside having confidence that what they are buying is genuinely "worth paying for".
The findings also show the continued strength of traditional discount supermarkets, with Aldi and Lidl outperforming online retailers when it comes to shoppers' perceptions of value.
