Aldi has launched its Christmas advert for this year, but the campaign extends beyond the screen, as viewers have discovered a secret phone message. The supermarket has brought back fan favourite Kevin the Carrot and his daughter Chantenay, who have lost their 'Cauli-dog'—a dog made from cauliflower—and are putting up posters to find him.
Cauli-dog, which appears to be both the dog's name and species, is described as 'friendly, but nervous around cheese'. Eagle-eyed viewers noticed that the lost poster includes Kevin's number, 03335775577, which can actually be called.
Kevin's Voicemail Message
Calling the number connects to Kevin's voicemail, which states he is unable to answer as he is out searching for his pet. The recording adds: 'He's definitely been here, I knew I should've brought a poo bag or two, or three. What on earth has he been eating?'
Thankfully, Cauli-dog is found in the advert, as one poster was helpfully placed on Father Christmas's letterbox.
Other Christmas Adverts
Aldi are not the only ones with an elaborate advert, with Wallace and Gromit joining Barbour and the Muppets teaming up with US supermarket Walmart. However, it is John Lewis's spot featuring Dame Kristin Scott Thomas that has really caused a stir, and not necessarily for the best.
With the tagline 'Don't give up on giving', the Slow Horses star plays a grandma called Gloria, who is desperate to connect with her grandchildren. Instead of giving them money, she takes the cash out of the card and transforms an entire room in her home into 'Gran Cave', where they dance to music and seemingly have a wonderful Christmas.
Reaction to John Lewis Advert
Set to a Sam Fender cover of the Rolling Stones' 'You Can't Always Get What You Want', some have felt the advert is out of touch with the mood of the nation. It appears John Lewis's heart-warming festive intentions did not quite land, with Vanessa Feltz declaring the 'whole spirit of Christmas is missed'.
She added that it 'sends out a whole myriad of s***y messages', taking aim at the 'rude' kids for shaking the card and being disappointed when there is no money in it. While others might not feel as warm and fuzzy about the ad, Dame Kristin said: 'Gloria's journey captured my heart straight away. She represents so many parents and grandparents who want nothing more than to create lasting memories with the younger generation. I hope the ad brings a big smile to families across the UK this Christmas.'
