A £30 dress from Roman is winning over shoppers with its flattering fit and comfortable design, especially for those who want to conceal their midsection. The Ivory Floral Print Button Down Sundress, originally £40, is available for £30 with the code AFRPLC25Q226 for new customers, while existing members can use code FAB for 10% off.
Design and Features
The dress features an all-over floral meadow print, a button-down front, and ruffled neckline for a romantic look. Wide straps accommodate bras, and the shirred back provides stretch for comfort. At approximately 123cm, it hits just below the knees as a midi length. It comes in five colors and patterns.
Shopper Reviews
One five-star reviewer wrote: "Hangs really nicely. Flattering shape especially if like me you have more belly than waist! Bought for a holiday but have worn to work and received several compliments." Another said: "Comfortable, cool and smart. Perfect when you want to look nice for a bbq or outdoor party on a hot day." A third added: "What a beautiful dress, hangs beautifully and the fabric is gorgeous."
Some noted the dress runs large; one shopper advised sizing down: "Lovely sun dress, the skirt part was quite full and overall a bit too big for me. I'm normally a size 14 so I ordered a 12. It fits me better but the top is a little snug." However, most reviews praised its ease of wear and ability to hide bumps.
Alternatives
For those needing petite sizing, Nobody's Child offers the White Floral Shirred Christina Midi Dress at £89 in sizes 4-24. Next's Love & Roses x RHS Floral Motif Petite Printed Ric Rac V-Neck Midi Dress at £66 also comes in petite and regular lengths.



