The FUL Intense Moisture Hair Mask 300ml, typically retailing at £32, is currently available for £10 until November 17, offering a 69% saving. The treatment is designed for dry, damaged or curly hair and has drawn praise from customers who say it restored both their hair and confidence.
Formulated by salon experts from the Live True London salon group, which has served more than 250,000 clients, the mask works to restore moisture and condition dry, parched locks, according to the brand. The result is described as silky, sleek and easy-to-style hair, suitable for tresses needing extra care as the weather changes.
Ideal for colder months and curly hair
The treatment is particularly suited to colder months when hair can become dry, lacklustre and prone to frizz. It works at home and fits into an existing haircare routine, strengthening and smoothing hair from the inside out, including over-processed or chemically bleached locks.
The pH-balanced formula uses coconut oil for glossy, resilient hair, while shea butter and glycerin provide moisture and conditioning. It is also well-suited to curly hair, working deep into thicker textures and boosting curl definition without leaving greasiness behind.
Customer reviews praise the results
Reviews of the FUL Intense Moisture Hair Mask are overwhelmingly positive, with the product holding a near-perfect 4.9-star rating from 100 reviews. One customer said: "Marvellous. My hair was absolutely broken just one big mess. My confidence took a dive and l was literally desperate on the verge of cutting it all off as couldn't get a brush through it. I then used FUL hair mask and got my hair and confidence back. l can't recommend it enough absolutely brilliant."
Another reviewer added: "Incredible. I loved how easy it is to use and how silky my hair feels after I've dried and straightened it, love this stuff." A third said: "Excellent. My hair has never felt and looked so good." A fourth commented: "This moisture mask has changed my life - from dull dry hair to bright shiny smooth hair this light weight mask has nourished my hair back to health. I would 1000% recommend anyone to use this."
One five-star review read: "Phenomenal. I came across this product through the Avios store and decided to try the smaller version of the intensive hydration mask. From the very first use, I could really tell the difference - my hair felt softer, shinier, and properly hydrated. It's an amazing product and absolutely worth it."
Alternatives and mixed feedback
For those with finer hair, Sephora's OUAI Fine/Medium Hair Treatment Masque Cheveux is available for £20, while the Kérastase Nutritive Masquintense Deep Nutrition Soft Mask for Very Dry, Fine to Medium Hair is priced at £46.50 at LookFantastic.
One reviewer found the FUL mask less suited to their needs, saying: "I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft." Another shopper praised it as "a little treat for your head", adding: "My hair feels so soft and moisturised after using this hair mask."
A customer whose hairdresser recommended the product said: "Recommended by my hairdresser, it smells amazing, moisturisers my hair and leaves it super smooth. Don't need to use loads of the product so worth the money." Another praised it for colour-treated hair: "Incredible. This product is amazing, made my dry bleached hair back to life - added bonus with a shine would recommend." One enthusiast described it as "shockingly amazing", saying: "The best hair mask I've ever tried, definitely will be purchasing again. Already recommended to group of my friends." A final customer said: "Perfect mask, it's the best I ever used. Will always buy only this one as I have tried many different ones that did nothing magical like this." The Intense Moisture Hair Mask is available to buy at FUL.
