Zoe Williams, a Guardian columnist, describes the escalating demands of estate agents when selling a home. Reflecting on her experience, she notes that standards have become 'insane,' with agents insisting on a sterile, unlived-in appearance to achieve a 'turnkey' property. Williams sold her first flat in 2006 when visible wear and tear was beneficial, as it suggested a bargain. By the 2010s, sprucing up became necessary, such as painting over a coffee spill on the exterior. Now, the rules require no sign of habitation: bookshelves must be perfectly curated, toiletries hidden, and even toilet rolls and dog beds removed.
Evolving Standards in Home Selling
Williams contrasts the 2006 market, where mess could imply a bargain, with today's obsession with perfection. She recalls arguing with an agent over a coffee stain, initially dismissing the need to paint it, but later conceding that it might signal neglect of bigger issues like subsidence. Now, agents expect homes to look like hotels, despite universal dislike of hotel interiors. The phrase 'turnkey house' means a buyer could move in immediately, but Williams argues this is impossible for lived-in homes.
The Absurdity of Modern Staging
Williams highlights the ridiculousness of hiding everyday items. She questions who in the 21st century is offended by toilet paper and what dogs think when their beds disappear. Teenagers are also expected to vanish during viewings, a task Williams finds nearly impossible. She jokes about giving a TED talk on the challenge of directing young adults. Despite her efforts, she struggles to tidy effectively and relies on a friend 'like Mary Poppins' to create serenity. Williams concludes with her frustration: when she leaves, she takes her mess with her, so buyers should see the real state of the home.
