Serena Williams is set to make her long-awaited return to Wimbledon after almost four years away from the sport, and her net worth of £264.8 million ($350 million) dwarfs that of Novak Djokovic by approximately £75 million, according to Forbes. The 44-year-old American tennis icon, who has secured seven singles titles at SW19, decided to come out of retirement to play at the Grand Slam as a wildcard entrant.
Williams' Wealth and Endorsements
Williams ranks among the wealthiest female athletes of all time, having earned £71.9 million ($95 million) in prize money alone. Forbes estimates her overall net worth at £264.8 million this year, a £37.8 million ($50 million) increase from 2025. Beyond prize money, her wealth stems from endorsement deals with Nike, Wilson, and Gatorade, as well as her own venture capital firm, Serena Ventures, founded in 2022 to highlight companies started by women and those from ethnic minority backgrounds. She also holds minority stakes in the UFC and the Miami Dolphins NFL franchise.
Djokovic's Earnings and Endorsements
In contrast, Djokovic is reported to be worth around £189.4 million ($250 million). Forbes reports that the Serbian earned £22.4 million last year alone and has numerous endorsement deals with Lacoste, Asics, Qatar Airways, and Joe & the Juice. He has collected an estimated £209 million since 2014 from off-court sources alone. Djokovic holds the record for the most Grand Slams in men's tennis with 24 titles, while Williams has 23 major titles, one less than the Serbian.
Williams' Comeback and Motivation
Williams had stepped away from tennis to focus on family life but cited that "it's summer" and "the kids aren't in school" as reasons for her comeback, mentioning nothing about money. She will add to her wealth with a SW19 appearance, though it is not needed. A successful return could see her equal or surpass Djokovic's Grand Slam tally.
