Jeremy Clarkson is back on screens with a fifth season of Clarkson's Farm, which premiered last week and will return with two more episodes on Wednesday, 10th June. The new season reveals that the Top Gear star is losing money from his Diddly Squat project, but how much did he pay for it initially?
How Much Did Jeremy Clarkson Pay for Diddly Squat?
Although the series started in 2021, Jeremy has actually owned Diddly Squat Farm since 2008. According to the Daily Mail, he bought it for an eye-watering sum of £4.45 million. The 1000-acre Cotswolds farm was originally known as Curdle Hill Farm before Jeremy renamed it to reflect his prediction for how much his latest project would earn.
He told The Times about his surprising purchase: "Land is a better investment than any bank can offer. The Government doesn't get any of my money when I die. And the price of the food that I grow can only go up." Jeremy didn't go full-time on the farm until 2019, however, after former manager Howard Pauling had retired.
How Much Is Diddly Squat Worth Now?
Diddly Squat Farm has steadily increased in value since its original purchase in 2008, partly thanks to the luxurious six-bedroom mansion built on the site of the demolished previous home. All in all, the farm is currently estimated to be worth a staggering £12.5 million, which also includes the land, the farm shop and the café. Meanwhile, The Farmer's Dog pub was bought by Jeremy in 2023 for £1 million. Although it's unclear how much Jeremy's refurbishments have increased the pub's worth, they sadly reported a loss of £8,486 in its first four months of trading.
Jeremy and the cast and crew earn most of their money from their salaries for producing the show, which are kept under wraps. Reports from 2024 indicated the farm's assets are worth around £1.43 million, though its profits are usually in the low hundreds if they make any at all.
Jeremy's Thoughts on Selling
"I could sell the farm and earn far more from the interest than I do from growing bread and beer and vegetable oil," Jeremy admitted. "But I like having it and for very good reasons, there are no death duties on farmland. So my children like me having it too."
In the latest instalment of Prime Video's hit series, Jeremy takes farming to the next level with an awe-inspiring self-driving tractor which even Kaleb Cooper reluctantly admitted was rather impressive. However, despite his pub The Farmer's Dog being fully booked every day, Jeremy is still struggling to turn a profit and recorded a loss of more than £8,000.
Clarkson's Farm season 5 continues Wednesday on Prime Video.
