More than half of Javea's permanent residents are now foreigners, with British nationals making up 26% of the town's population, according to a local YouTuber who recently showcased the Costa Blanca destination in a video tour.
Javea – also known as Xabia in Valencian – is gaining a reputation as a "secret paradise" on the Costa Blanca, attracting house-hunters who want to avoid the neon-lit strips of Benidorm or the bustling city of Alicante. The coastal enclave sits just 45 minutes up the road from those better-known destinations.
A magnet for those seeking a better quality of life
YouTuber 'Benidorm by Ana' flew a drone to capture the town's coastline and crystal-clear waters, revealing the demographic shift. British nationals lead the foreign population, making up 26% of the town's residents.
"It's easy to see why so many people choose Javea to live here all year long," Ana observed. The main draw is the climate, with the town enjoying an average of 320 days of sunshine a year.
Food, tradition and local life
The culinary scene is another attraction, offering everything from cheap tapas to "authentic fancy restaurants with gorgeous views of the sea". Local delicacies include fideuà, a regional variation of paella made with short pasta, along with savoury cocas flatbreads and Cruet de Peix fish stew.
Despite the heavy international presence, Javea has kept its character. "It's a place where I would say tradition blends seamlessly with a modern touch," the creator concluded.
Living like a local
For those considering a move, the historic quarter offers "historic charm" with narrow, winding streets and stone buildings. The Playa del Arenal sandy beach suits families, while hidden rocky coves provide quieter spots for snorkelling away from the main tourist trail.
Weekly markets near the sea are a place to pick up authentic goods and fresh ingredients, and the surrounding landscape features coastal walks and forest trails with panoramic views.
