Nespresso is bringing a selection of unconventional coffee creations to London's Covent Garden Piazza from April 14 to 19, as part of its Vertuo World campaign inspired by new global brand ambassador Dua Lipa. The pop-up, called Recipe Remix, features unexpected flavour combinations including a Pickled Coffee Cola and a 'Love It or Hate It' Latte combining Marmite and avocado.
The Pickled Coffee Cola is a twist on Dua Lipa's viral recipe, made with a Nespresso Double Espresso Chiaro Vertuo pod brewed over ice and mixed with diet cola and pickle brine. The Marmite and avocado latte fuses two cult favourites into a divisive drink. Both recipes are designed to showcase the versatility of the new Nespresso Vertuo Up machine.
Research commissioned by Nespresso found that 68% of Britons enjoy experimenting with different flavours in their daily coffee, with Gen Z most likely to try unusual combinations. London leads the trend, with 49% of residents saying they enjoy weird and unexpected drink combinations. The pop-up will also offer prizes, photo opportunities, and free coffee serves.
Dua Lipa commented on her partnership with Nespresso, saying she grew up with the brand and appreciates its focus on exploring new flavours. Jeannie Wood, marketing director at Nespresso, noted a shift in coffee culture towards exploration and creativity. Free Recipe Remix serves will be available in select boutiques from April 16.
